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Let us take you to where we come from, by the inspiring Mediterranean Sea, where the breeze meets the rubble from which a great city was born.

Follow our coordinates and land in our world. A world of unparalleled quality.

We understand that what is not seen trumps all that is, which is why we study every aspect of our products down to the cotton fiber. With the best cotton this world has to offer, we strive to create simple yet different knits. We shape our fabrics in a way that looks good but feels so much better.

Some of us are lucky enough to know the feeling of a perfect fit. When you put something on and feel as though it was made just for you. That feeling of finding your place and purpose in life. Fit You!

Let us be the beacon of light, which shows you the way where the brave dare not venture.


We are the ones who don’t follow rules, not even our own. We understand that happily doing nothing means so much more than miserably doing anything. We refuse to live without Ayo, that ultimate feeling. We invite you to stand out in our world. Believe in yourself, face your fears, know your strengths, stay focused and stay balanced. Now plunge into our threads and lead the way!